What a pleasant surprise! Never before, but still it’s the fact. Twitter has pleasantly surprised to all with a sweet announcement to launch Hindi language service. If the micro blogging giant shows true commitment, it will have a ripple effect not only be helpful to its business expansion but also cheer up the language lovers. This is the tactic commonly followed by many business tycoons and industrialists which means localizing of language communication which will further open the door for new business venture in the targeted region. This is what the Twitter is going to do in the next coming days. India has become a huge business hub full of opportunities; it has come under the eye of the corporate world since the entire world has seen India remained unaffected by the global meltdown. This corporate giant is trying to add more flavors in its business making tweeting more Indian friendly. Along with Indians people from around the globe who have an affair with the Hindi, will definitely be happy reading every instruction in Hindi language. For getting any text converted into Hindi, users have to simply visit to Twitter’s settings page and change the language preference. Doing so, instructions of the interface will fully convert into Hindi like ‘what’s happening? to ‘kya ho rahan hain? in Devanagari script.
The future of this new venture in India by Twitter looks bright as most of the celebrities from filmy and cricketing background are already in use of this micro blogging site. So, introduction of Hindi language service will be an icing on the cake for Twitter and hopefully it will fetch a lot of compliments and best wishes from the Indians.
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