Friends,
if you are ardent followers of giant Apple and Samsung like me, you might be
wondering about the firm shifting of orders for memory-chip initiated by Apple.
Is it the impact of patent dispute that is reflecting into their mutual trade
relation which has turned bitter?
If
we are all sure of it, then of course, we can say it will escalate their
rivalry into more intense. Earlier, Samsung enjoyed the providing of its services
to Apple but mutual allegation to one another about the copyright that created
a patent dispute has all of sudden caused bitter in their trade relation. Now
the Newspapers headlines across the globe would be full of their competition
for market place and patent dispute comprised of the copyrights violated by
Korean company Samsung of copying the design and feels of iPhone and iPad
tablet, the products of Apple. Making it more tit for tat, the Samsung Company
put strong accusation saying Apple has illegally violated its
telecommunications patents.
Now the interesting thing is to see who can
dominate the Smartphone market globally, although the recent survey says
Samsung has a slight edge over Apple. On that account perhaps, Apple is
resorting to different marketing tactics and one of those under process can be
considered the September-12 planning of discussing new products for which the
company has dispatched invitation to the media. Amidst of the discussion it is
also being buzzed Apple would launch new iPhone, a recent product.
How long
their locking of horns can go? What possible consequences would it provide in
the markets all over the world? However, I do feel it would be interesting to
watch them creating competitive devices that would be more cost effective and
user’s friendlier in an attempt to overtake one another!
